Discover the core elements driving a seamless, standardized, and user-friendly
digital onboarding experience for RuPay credit card applicants.
To deliver a uniform, seamless and frictionless digital journey for RuPay credit card applications.
To accelerate the issuance of RuPay credit cards through standardized and simplified application journeys.
RuPay Credit Card Issuers, Cobrand Partners, and RuPay Credit Card Applicants
RuPay Standard Onboarding Journey (SOJ) Benchmarks for NTB customers. The benchmarks consist of various UX requirements across different steps and features in the user journey, focusing on identifying strengths and opportunities for improvement.
Workflow Diagram RuPay SOJ BenchmarkingRuPay Standard Onboarding Journey (SOJ) Benchmarks for ETB customers. The benchmarks consist of various UX requirements across different steps and features in the user journey, focusing on identifying strengths and opportunities for improvement.
Workflow Diagram RuPay SOJ Benchmarking
Discover how a standardized, user-friendly onboarding journey is transforming RuPay Credit Card
applications by boosting adoption, accelerating issuance, and enhancing customer satisfaction.
Streamline processes with multiple pre-integrated APIs for seamless platform functionality.
Pre-qualify eligible leads effortlessly using a non-intrusive credit soft pull process .
Align customer leads with bank-specific eligibility criteria for precision.
Identify high-potential customers using key parameters like credit score, age, and location.
Boost application success rates for RuPay credit cards across partner banks.
Enhance customer experiences, increase NPS, and drive positive word-of-mouth.